The digital era has given eCommerce businesses a new platform to redefine its marketing efforts. Many businesses have already begun to develop and manage customer relationships on social networking sites. Nearly 81% of small and medium-sized businesses use social media today and 94% do so for marketing purpose, says LinkedIn in its recent study. So, whether it's B2B or B2C marketing, eCommerce sites should be aware of the global movement towards reckoning the digital age to promote products and communicate with customers. Social media is one part of the digital era that has greatly impacted organizations world over. With time, social media websites such as Facebook and Twitter have become a medium not just for communication but also for customers to share concerns, ask questions and express opinions. As social networking sites connect people to people and people to businesses, we can expect a large number of eCommerce platforms like OpenCart use social networking to not just promote products or connect with buyers, but also as a viable and profitable selling partner. In 2016, we can expect sites such as Facebook facilitate the acts of buying, selling and paying. These sites impact eCommerce businesses through social buying, social selling and social payments. Facebook currently stands at the top of the list, but this will soon change as other social networking channels like Snapchat, Twitter, LinkedIn are making more efforts to optimize for OpenCart eCommerce. Many of them are also using paid advertising options to drive more traffic to their website and increase product visibility. Enterprises may also choose to add social media plugins to their eCommerce stores. If you are an SMB on a widely used eCommerce platform like OpenCart, there are a number of extensions you can include to leverage social media for your eCommerce business. As a part of OpenCart custom development, you can consider adopting the social networking extensions below to increase your webstore's traffic:
eCommerce and social networking sites together can nurture your fans and followers. Be sure to plan your marketing strategies using the above mentioned social networking extensions. With time and patience, it will pay off. Are you aware of any other ways social networking sites are helping eCommerce businesses? If yes, please leave your comments below. Your comment will be posted after it is approved.
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