Magento is a top-ranked eCommerce platform having an unparalleled user base of 200,000. The market estimates say that 1 in 4 retailers are using Magento for their online business today. It offers a wide range of flexible tools and features which make it a preferred choice of eCommerce solution among retailers. And to add more to its users ease, Magento updated its platform to a revolutionary edition 2.0 last year.
Magento 2 has some significant updates that empower retailers to develop speedy and cost-effective online stores. It offers improved performance and scalability, new features to boost conversion rates along with business agility and productivity enhancements. The incomparable flexibility in latest version has taken development of Magento eCommerce website to whole new level. It brings in new opportunities for retailers to develop conversion-focused websites. So, it is essential for retailers to take a note of these must-use Magento 2 features to understand how they can offer an enhanced omni-channel shopping experience to their customers. Features of Magento 2.0 Enhanced Theme Development: Magento 2 is the best eCommerce platform if you want to offer your customers a theme-based web experience. It includes a plain black background for developers that enables them to add specified themes easily. It also allows you to choose the theme development features at once. Simplified Migration: Magento offers a migration tool which allows retailers to upgrade their previous version of Magento to the latest one. With this tool, you can quickly migrate your attributes, shop settings, catalogs and categories, logs, customers, orders, EAV and much more. Separate Databases: With Magento 2.0 Enterprise, you can have separate databases:
Smoothed Upgrade of Core Files and Modules: The PHP based composer function lets you upgrade the files into appropriate modules conveniently. All the core files and modules are refreshed whenever a system upgrade is performed. This makes data access effortless during time-bound business scenarios. Merged Performance With Scalability: Magento 2 comes with futuristic development tools like high-end performance toolkit, developed indexes, complete single page caching, integrated Varnish caching, and more. Being a business owner, managing the e-portal becomes easier and faster with Magento’s guided set of information. Magento 2 is not just a routine update. It changes a lot in terms of better user interface, better marketing features and overall a refined user experience. The benefits of upgrading your existing Magento 1 to Magento 2 are enormous. So, what are you waiting for? If you are aware of other exciting features of Magento 2, please share it with us in your comments. Does your mobile application have that killer design which instantly draws a customer's attention? Yes/Maybe? If you aren't sure of the answer, you're not the only one in the mobile app design race.
When the world is getting onto mobile for all its everyday needs, having a non-interactive app design for your business is a big no-no. Your app design speaks a lot about your business standards and reliability. Customers perceive and identify your brand through the design of the application which in turn helps to keep them engaged with your app for hours. There are some app design trends that can come to your rescue and help you design a beautiful, interactive mobile application. Let us take a look at some latest trends that will soon take over the present-day mobile app designs:
The upcoming year will see more of such app design trends and customizations using customers' app behavior insights. Meanwhile, if you're planning to rebrand your business using a mobile app don't forget to implement the above mentioned latest designs trends. Are you aware of any other eCommerce mobile app design trends? If yes, please let us know by commenting below. Search Engine Optimization (or SEO) as it is commonly known should be a part of every organization's marketing strategy. With close to 50% of online purchases starting off with an online search, you need to make sure that your business and products can be easily found online. This is more important for eCommerce businesses who must work even harder to get visibility on search engines such as Google. Even the best eCommerce platforms like Shopify, Bigcommerce or Magento have understood the importance of SEO and included many services and add-ons that can help companies effectively optimize their online stores on the basis on key SEO criteria.
Effective SEO is one factor that can cause your eCommerce site under or outperform competition. So, you need to make sure that the pages of your eCommerce site appear relevant to a search engine for the search terms (aka keywords) that your prospective customers could be using. Some enterprises may not always be aware that their eCommerce platform lacks the necessary features that can make their online store search-engine-friendly. In this article, we present some of the basic but most important SEO factors that your eCommerce store must have. Page Title: A page title is the text that shows up in the tab section at the top of the browser. Considered to be one of the most important SEO elements, the title should be effectively optimized. It is necessary that your eCommerce platform lets you modify the titles for any time of page. Some online store providers only let you edit the product page titles but not the ones for categories. Search Engine Friendly Navigation: Customers and search engines like it when they are able to easily move around your site. Make sure that the navigation structure meets the following SEO criteria:
301 Redirect: Select a platform that allows you set 301 redirects. Many eCommerce sites like to delete pages once products are discontinued or categories changed. With 301 redirect, you can redirect visitors and link juice from the selected page to a new page on your site. Blog: Google has time and again emphasized the importance of content. According to them, content marketing can be used as an effective strategy to build back links. In such a scenario, a blog becomes an indispensable tool. For your online store, look for a platform like Bigcommerce which supports a feature-rich blog and other things like social sharing and RSS feeds. Social Sharing Buttons: Are easily identifiable icons that allow site visitors to share your products, blogs or site information on the most popular social networks. Picking an eCommerce platform is no cake walk. While you may feel tempted to use the cheapest or easiest solution, you may regret your hasty decision later on. Robust platforms such as Bigcommerce offer a number of tools and extensions that can help businesses monitor the SEO aspects of their online store. For instance, the 'Plug In SEO – SEO Store Auditor' or 'SEO Doctor' can help track a store's issues with search engine performance and whether they should be fixed. Not all eCommerce platforms provide such extensive functionality, so make sure you spend enough time in searching for the best eCommerce platform for your business. Are there any other SEO elements that eCommerce storefronts must implement? Share your suggestions with us through the comments section below. |
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